1. Stick to the standard size
Unless you have a very good design and a special idea that you want to implement, stick to the standard business card size.
If your card is too big or too small it can turn people off, but it can also simply be misplaced, since it doesn’t look like a regular business card.
Try to put yourself into the place of the receiver: would you carry around a card that is so big that it’s in the way? No.
The common card size is 84 mm x 55 mm or 3.25 in x 2 in.
2. Pay attention to the size of the text
The size of the text is one of the most important parts of a business card. After all the text is what really matters and contain the message: your contact information and some business information as well. There are many people who make the font too small or illegible, which than completely diminishes the essence of the card.
3. Choosing the right font
Even if you have a nice font, which looks artistic and fits to the logo, it might not be the right choice if it is hard to read. Most people won’t take the time to decipher it.
4. Keep it simple
While it is also essential to be creative, make sure you keep your card simple. Don’t use more than two types of fonts and sizes, and avoid using bold or italic text on the same card. When you choose your design, make sure that it won’t disrupt the flow of the text. It is also relevant not to use too many colors. You can use a few complementary colors but a card that is too colorful takes the attention away from the real important information, which is your contact data.
5. Include all the relevant information
There are certain things which should not be omitted when making the card. Besides your name and email address make sure you include your website if you have one, and also the services you offer or the motto of your company. This way the person who receives it will know right away what you are doing and who you are.
6. Use an image
If you don’t have a logo and you don’t need one, use a picture or image on the card. A card without any design can look quite boring. There are many websites that offer templates which come with an image or a design, and you can choose the one that fits most to what you do.
7. Consider two sided cards
Two sided cards are becoming more and more popular out there. While it is more work to make them, you should consider this option as well. Two sided cards will be more convenient for the receiver, and they can have an attractive design and image, while still having enough space for the information. Having two sides also assures that the image won’t make the text less visible.
8. QR codes
A QR code is a code that can be scanned using an iPhone or Smartphone. If you add such a code to your card, it will direct the person to your resume, website or online profile in just a matter of seconds.
9. Defining your business
It is essential to come up with a motto or a slogan if you don’t have one yet. Since the business card is so small it makes no sense to cram text on it. Instead of trying to describe what you do, think about a phrase that will in a smart way.
10. Choose the paper quality
For a great design you should also have good quality stock to print on. Get something more sturdy and resistant, and avoid shiny surfaces. Matt surfaces complement the business cards more. Keep in mind that the print can come out in different ways according to the paper you have chosen.
11. Pay attention to the bleed area
When you create your card, make sure you leave some space for the bleed area. This will assure that when the margins are cut, you won’t lose essential information.
12. Make your card stand out
Since the person who receives your card probably has tons of other ones as well, you need to come up with something that will make you card stand out. This can be a cool interesting design, but also a creative logo or using contrasting colors that catch the eye.
13. Consider using something else than paper
If you truly want to be innovative and have an outstanding card, you can use plastic, wood or other surfaces for printing your cards. While this will surely make your card stand out, it can be quite expensive, but in many cases it is worth the investment.
14. Proof read several times
Make sure that you proof read the card before you print it. You can even ask someone else to do it for you. This is an essential step: after all if you have cards with an error on them you will appear unprofessional.
15. Aim for high quality
High quality shows professionalism. Make sure that your design and the printed cards look great and they are of high quality. This will look good in the eyes of your future clients or employers.